The target audience remains unclear, making it challenging to pinpoint potential buyers. To address this, we aim to develop a user-friendly interface suitable for all ages, while ensuring it aligns with our brand style to distinguish ourselves in a competitive market.
“Lotus Beauty” Cosmetics Delivery App
Lotus Beauty is a sleek mobile app delivering a wide range of cosmetics worldwide. It offers a user-friendly platform with personalized product recommendations, ensuring a tailored beauty shopping experience. From top brands to artisanal finds, Lotus Beauty simplifies global beauty access. It's more than an app; it's your personal beauty concierge at your fingertips.
Target User 13 to 70 years old Phoneowners Potential cosmetic buyers Skin care product junkies
Constraints No current user base,missing or inaccurate tracking and analytics
Design Process: Wireframing
At the core of the design process lies a critical phase known as wireframing. During this stage, I meticulously constructed an application skeleton, establishing a blueprint that unmistakably outlines the placement of upcoming graphic and text elements. This foundational step is pivotal, laying the groundwork for the subsequent layers of visual design to unfold seamlessly.
The combination of soft nude colors creates an atmosphere of coziness and comfort in the app, encouraging the user to spend more time enjoying the interface. Meanwhile, contrasting accent colors highlight elements that require attention, such as buttons.
